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Consumerism and the marketplace

 

Term 3

Marketing

Students will learn the meaning of marketing and how business organizations control the marketing mix to achieve their marketing objectives. Students will undertake an in-depth study of the 4 P’s of marketing: product, promotion, price, and place. They will also be required to study a current product and make improvements to its current marketing campaign. Students will be required to form small groups in order to produce a suitable television advertisement for a business/product of their choice.

Refer to Daymap for unit plan.

Term 4

Consumerism and Spreadsheeting

Students conduct research on a topic of their choice in the area of business and consumerism. They will study how to be responsible consumers by learning their rights and responsibilities when purchasing goods and services. Topics may include email scamming, insurance, mobile phones and contracts. At the conclusion of this task students will then study speadsheeting and use the Microsoft Excel computing package.

Refer to Daymap for unit plan.​​